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Business Marketing

E-Learning : Search Engine Marketing (SEM)

ratings

This is an Elearning component for Search Engine Marketing Specialist (WSQ Level 4).

TAKE THIS COURSE

$1,350.00

Course Duration

4 weeks, 2 days

Last Updated

November 24, 2021

Enrolled Students

5

Pre-Required Courses

None

Instructor Name

Sam Lee

Certificate / Badge

Yes

Course Description

This is an Elearning component for Search Engine Marketing Specialist (WSQ Level 4).

Course Curriculum

Welcome Unit
- *Important* Announcement (Please read the requirements) Unlimited
Introduction to PPC Ads campaign
- Funnel Unlimited
- Funnel Quiz 7 days
- Costs Unlimited
- Costs 7 days
- Google Ads tutorial Unlimited
- Google Ads tutorial Q&A 7 days
Test and maximise PPC ads campaign
- Keyword planning Unlimited
- Keyword planning 7 days
- Headline writing tips Unlimited
- Headline writing tips 7 days
- Quality Score – Google (Detailed) Unlimited
- Quality score 7 days
- Module 2 Assessment 7 days
Monitor PPC ads campaign via various measurable and actionable metrics
- Data analysis Unlimited
- Data analysis 7 days
- Understanding CTR Unlimited
- Ads Analytics Unlimited
- Setting up Conversion tracking with Google Ads Unlimited
- Conversion tracking in Google Ads Unlimited
- Conversion Tracking Installation 7 days
- Conversion tracking reflection 7 days
Analyse and optimise PPC ads performance through various sources
- How To Create A Digital Marketing Budget Unlimited
- How To Create A Digital Marketing Budget 7 days
- Google Ads Bidding Explained Unlimited
- 6 Ways To Lower Google Ads CPC Unlimited
- Google Ads bidding & CPC 7 days
- Congratulations! Unlimited

Course Reviews

Simon Chen

SG

4.45 4.45

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